How Do You Boost Your Twitter Engagement?
The Atlanta Hawks came to LYFE Marketing with very specific goals.
They asked them to “make The Hawks a trending Twitter topic.”
In addition, they had a goal to create “massive word-of-mouth surrounding Hawks basketball,” specifically through Twitter.
We’ve done just that.
The hashtag #hawkstixgiveaway was trending in a campaign buy twitter followers uk we curated on behalf of these…
…and we have reached more than 89,000 unique accounts on Twitter through the process.
Let’s look at another sector.
We have helped this restaurant grow their followers on Twitter by more than 1,200. This increased their engagement on Twitter in the process.
There are more than 192 million active users daily on Twitter and, with the correct Twitter strategy for engagement, you can make use of that data to assist you in:
- Find your ideal audience on the platform you are using,
- Engage them, and then eventually
- transform these into clients.
We’re providing our 4-step strategy to help you improve the engagement of your Twitter.
Why Your Twitter Engagement Matters
As we mentioned, there are more than 200 million active users on Twitter Not monthly, and certainly not idle. They are constantly active and daily.
But let’s take a look more deeply beyond this.
78 percent of Twitter users who follow businesses of a small or medium size believe they’ll most likely share content from them.
More than that more than that, 93 percent of Twitter users who follow SMBs are planning to purchase products with SMBs…
…while 68.7 percent are customers who previously bought from the company.
Then why do we throw all of these statistics at you? In order to give you a larger picture.
Followers increase engagement, which can lead to purchases, which then leads to repeat purchasesor, when you’re B2B more retention.
Simply put, Twitter engagement matters.
Now, let’s begin to explore our four-step process to increase your engagement on Twitter.
4-Step Method To Increase Your Twitter Engagement
Step 1. Identify the top profiles within your area.
Step 2: Outreach
Step 3: Giveaways
Step 4: Make use of polls
1. Determine the best profiles within your area
If you’ve read any of our articles previously, you’ve heard us speak about the importance of knowing the people you are targeting.
In particular learning about their purposes and the pain points.
We’ve discussed the goals and issues in a variety of articles. We’re aware that we discuss it in our digital marketing for beginners article.
What we’re trying to convey is that you must know what drives your followers to use Twitter for engagement.
This way, you can modify your Twitter strategy to suit your needs.
A good way to get started is to study the most prominent profiles in your neighborhood.
Take a look at their tweets to find any common elements or patterns in tweets that receive the most attention.
For Twitter the term “engagement” is a result of:
- responses to questions, and
If you’re searching for the best names in your field This could include the competitors as well…
…as as well as blogs with inspo accounts, or news sites which are relevant to your field.
It’s enough to discover several profiles that have the same target public, have a large number of followers, and a high engagement rates.
Go through their tweets and choosing the ones with the highest engagement, as an indicator of the kind of content subjects that your viewers would like to see.
The first step towards achieving high Twitter participation is to create the kind of content your followers want to interact with.
In addition, researching the most popular Twitter accounts for your particular niche is a great way to determine that.
Step 2: Outreach
After you’ve discovered accounts where your market is active, get in touch with them on their accounts!
a. Engage in conversation
For instance, if you offer yoga leggings for sale and you’re reading the tweet of Athleta it is possible to participate in the discussion that supports Simone Biles.
You’re not selling yourself however it does make the people who belong to your audience aware of your name and account.
Additionally, you’re directly communicating with those who have a history of engaging with Twitter that means they’ll have a greater likelihood to connect with you.
b. Make use of relevant hashtags and key words
A different, but more precise method of outreach we’ve performed on behalf of our clients has been to locate individuals who are using hashtags that match with keywords.
Let’s take an example. For instance, suppose you are selling a fantastic product for people with frizzy hair.
You could also look up for the hashtag #frizzyhair, and discover what you find.
You can also access Advanced Search Settings or advanced search settings on Twitter and search for it using keyword.
By using advanced searches, you are able to make sure that tweets contain all the words that are in the tweet (in any order, or precisely in order that you decide to use.)
You can then direct people to say they are struggling with frizzy hair, and then recommend your product as a solution!
c. Make use of Trends on Twitter
Simply go on the Explore page and then click on Trending. There you will be able to look up all the popular hashtags, keywords and subjects.
You’ll want to check what are the most popular issues that pertain to your field and the products you have to offer.
This lets you benefit from any keywords or hashtags that are receiving a lot of interest.
We love to go through these prior to wrapping the outreach activities for the day , to see what we might be able to be able to engage with.
Outreach is great for direct, organic interaction with prospective customers.
It is also an excellent way to gain specific brand recognition and engage your company through Twitter.
Here are some suggestions on how to increase the number of Twitter followers that you could take a look at next.
Step #3: Giveaways
This is the method we applied to the Hawks in the first part of this article.
The idea is that you provide something valuable in exchange for a fee for Twitter members in exchange of something in exchange.
Here are 3 of our guidelines for hosting giveaways
a. Choose a prize that is pertinent to your business.
The case with the Hawks the Hawks were giving tickets for one of their games.
The giveaway would’ve been less effective If they had just given the prize of the chance to win an Amazon gift card.
It’s because you want participants in the raffle are relevant for your company to be potential buyers.
Picking a prize particular to the character of your company is an excellent way to attract those who follow your business…
…and stay around until the giveaway has ended.
b. Set up requirements for contest participants who would like to be entered into the prize draw.
The main requirements we recommend is to:
- Follow your account
- Follow your original tweets about the contest like it, and
- Have them create their own tweet with a hashtag that you’ve made specifically for the contest, and tag you in order to let everyone know that they’ve been entered.
Let’s take an example. For instance, suppose you own a carwash named Brandi’s Car Wash You’re offering an unpaid car wash.
The conditions for individuals to gain entry should be:
- Follow your car wash’s account on Twitter.
- I like the tweet you posted regarding the giveaway (which we suggest Pinning onto your twitter account so that it’s easier for others to locate) and
- having them tweet 1 reason why they love your car wash with the hashtag #BrandisCarWashGiveaway.
It’s best to check ahead to ensure you pick a hashtag which is not being used already to promote other purposes.
c. After the giveaway has ended when the prize winner is selected Let people know.
Remove the tweet at above your blog page. Then, respond to it with a message that reads “Update: Winner has been chosen!”
Then post a fresh tweet indicating which giveaway will take place.
Let them know when they can anticipate these types of giveaways from you. People appreciate organization.
Giving away prizes are an effective way to drum up some engagement on Twitter when you choose the appropriate prize and give it to the appropriate audience.
Here’s our article on suggestions for an Instagram giveaway and contest you may want to read also.
4. Make use of polls
People love to answer questions, and especially fun polls on social media.
Simply click on the icon for polls, think of a topic that is pertinent and interesting to your business and your target audience…
…and then, you have the option of entering as many as four multiple choice choices for them to select from.
You then can choose the duration of time you would like this poll to last And you’ll want to ensure that it’s set in a way that everyone is able to respond.
In addition, besides the fact that your readers love the polls Twitter is going to love the fact that you’ve used polls too!
Social media applications and their algorithms typically favor you when you utilize different features in the application.
This means you’ve killed 2 birds in one fell swoop when you use polls.
When it comes to social media algorithms Read this article for how to use Instagram algorithms and hacks.
Apart from making use of polls, it’s important to note that you could make inquiries in your regular tweets to create greater Twitter engagement.
They are useful as they allow it simple for users to take part in buy 500 twitter followers uk the poll by just one click.
However, in the spirit of requesting the most Twitter-like engagement is possible, don’t hesitate to ask questions on your other tweets , too!
Making sure that people respond on your posts is a crucial method of moving them through your Twitter strategy and onto the next step in your funnel for marketing.
We’re now offering Twitter marketing tools to help you improve your results from you Twitter advertising strategy.